Webinars
CMI's experienced professionals strive to stay ahead of the curve with cutting-edge insights about new methodologies and technology. Our goal is to show our clients the latest tools and methods to find new compelling insights into their customers – long before their competitors do! We regularly attend and sponsor conferences and training classes to develop and teach these new skills.
We’ve recently started sharing these insights in regular complimentary webinars with our clients and contacts to help them learn about the benefits of these new tools and how to take advantage of them.
Our first webinar series kicked off in February of 2009 and included three sessions provide insight into how CMI and our clients have used these tools:
Structural Equation Modeling: How it Can Help You Manage Your Business, Understand Your Customers and Learn Why They Buy
Christina Liao, Vice President of Analytical Services
Webinar, Atlanta, GA – February 12, 2009
To kick-off our new webinar series, CMI offered this free opportunity to learn more about Structural Equation Modeling (SEM), a cutting-edge, powerful analytical tool that quantifies all the direct and indirect influences on the purchase and usage of a company’s products and services. The appropriate use of this tool will help companies prioritize resource allocations and focus on areas in need of the most attention (in short, where to get the biggest bang for your buck).
Learn how your Marketing Team can manage both your brand image and customer experience with your products and services.
Ethnography in the Digital Age
Laura Johnson, an Ethnographer and Qualitative Research Manager
Webinar, Atlanta, GA – March 19, 2009
Innovative and cost-effective ethnographic techniques are the subject of the second installment of our new webinar series. Beyond focus groups—ethnography and observation are powerful and insightful research approaches that study specific groups of interest (customers, prospects) in their own environments. CMI’s approach updates the spirit of classical ethnography by leveraging various technological “windows” of observation, fostering a deeply introspective evaluation of participants’ own lives. Learn how to:
Blend community and individual ethnographic approaches with other methodologies to maximize the insights you can gather. Utilize digital ethnography and technology (blogging and beyond) to capture in-the-moment observations Devise exercises to complement observation and yield even deeper insights into behavior Learn how your team can combine ethnographic tools for relevant customer insights that can help drive your business and give you a leg-up over the competition on innovation.
Finding A New Way to WINTM: How You Can Leverage Your Research Data to Manage Your Business
Janet Ziffer, Vice President of Client Services, and Paul Prewett, Manager, Technology Services
Webinar, Atlanta, GA – April 15, 2009
During tough economic times, it's more important than ever to ensure that the research you conduct is providing value. Actionable findings are no longer enough. You need a way to communicate those findings to the organization at large – from your sales force or front-line managers all the way up to the C-Suite. Our clients have increasingly asked us for guidance regarding how to get their key stakeholders - across many functional areas of their business – more engaged in the research. After all, if your research isn’t driving business results and improvements, what’s the point?
This webinar will provide ideas for how you can more effectively manage your business by integrating all of your research data into a single web portal. We'll outline how a system like this enhances the ability to share information, align your organization on goals and initiatives to accelerate action planning, and keep you focused on customer needs. We'll also demonstrate our interactive online tool, which can help you get more out of your research findings (without necessarily changing your current research vendor(s)).
Learn how your team can gather and distribute relevant research insights to the appropriate levels of your organization and align their efforts to impact top priorities – all with a few simple clicks of your mouse button.