Segmentation

Understanding your customers’ demographics, attitudes, and needs is critical to being a customer-focused organization. CMI is skilled at a variety of techniques to help you segment your customers and answer important questions such as “Who are my most loyal customers?”; “Who are my most vulnerable customers?”; “How does the market segment in terms of needs?”; “Which segments offer the most potential for expansion?”; and “What actions should be taken with my brand and communications to align my offerings with my segments?” CMI employs the most advanced analytical techniques to identify needs-based segments.

Case Study: Latent Class Analysis/Modeling