"I have worked with CMI for over 10 years and found their work to be consistently top notch and "best in class." Their attention to detail as well as business insight and acumen is substantially above other firms I have worked with. Additionally, they do whatever it takes to get the job done....but not just done....done correctly."

Mary Beth Merrin, Ph.D.,

Department Head,

Marketing Research and Consumer Information Systems for Choice Hotels International

Approach

CMI has determined that an organization’s critical information needs fall into four basic categories, or “cornerstones of success”:

These cornerstones form the framework for all of CMI’s products and services.

Monitoring	Acquisition
Retention	Actions

Monitoring

Through monitoring, the organization stays in touch continually with its customers and competition. It provides the information necessary to allow the organization to respond to customer needs and changes in the competitive landscape in a timely manner.

Case Study: New Product Development and Monitoring

Retention

Everyone has heard the old adage that retaining customers is much less costly than acquiring new ones. To successfully retain customers, however, it is critical for organizations to understand who their vulnerable customers are and why. Armed with this information, retention initiatives can be implemented to minimize attrition.

Case Study: Food Service Retention Management

Case Study: Purchase Decision

Acquisition

Every growing business faces the challenges of expanding market share and acquiring new customers. To develop effective acquisition strategies, the organization must understand current and potential customers’ needs and behaviors and how these might differ by purchase occasion, as well as have a thorough understanding of the competition.

Actions

CMI is committed to helping organizations turn information into actions that can make a difference in the success of their business. CMI works as a partner in developing effective tactical solutions and in identifying any potential barriers to implementation.

Case Study: Investment Account Statement Redesign

Interactive Learning System

CMI’s Interactive Learning System is designed to facilitate organizational learning. The system packages information from a variety of data sources and summarizes information at different levels, from company-wide to the account level. The interactive format and user-friendly graphical interface allow users to get answers to the questions that are most relevant to them.

View Interactive Learning System demonstration