"We've worked with the CMI team over the past five years to gather input on everything from our employees' perspectives on our branding, to testing concepts, to measuring the impact of our advertising in the marketplace. They are partners with us and appreciate our relationship."

Buddy Bevil,

Director of Marketing Communications,

Shaw, Inc.

New Product Development

CMI’s Developer leverages customer input and your company’s own internal expertise to facilitate new product development. Developer can be used as a turn-key program that leads you through the entire process – from idea generation through launch evaluation – or you can tap into it at any point along the way.

Case Study: New Product Development - Business Traveler Hotel Room

Case Study: New Product Development - Healthcare

Case Study: Product Usage and Purchase Decision Process - Computer Hardware