Web-Based Capabilities
The availability of the Internet has led to the development of a variety of web tools, including:
Internet Surveys
Initially, CMI utilized Internet surveys to collect data from employees and customers sampled from client databases. We have conducted numerous internal and customer satisfaction surveys through this medium, taking advantage of the quick turnaround time and unique opportunities an Internet survey provides, such as exposing respondents to visual stimuli. The success of Internet surveying has led us to expand in scope and employ a variety of commercially available panels, as well as to construct custom panels for some of our clients.
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Conjoint Surveys/Discrete Choice Surveys
“Trade off” approaches are extremely useful in gaining insights into consumer decision-making. CMI employs conjoint surveys and discrete choice surveys to assist in new product/service design, price sensitivity estimation, and market segmentation. In addition to traditional paper and pencil methods, these studies have been conducted with increasing frequency on the Internet.
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QTabsTM
QTabsTM, CMI’s online crosstab solution, was developed to meet the needs of corporate decision makers who want their questions answered now, without waiting for someone else to fit additional analysis into their schedule. With QTabsTM, users can access survey data via the Internet at their convenience, creating customized crosstabs “on the fly”. QTabsTM is flexible in design, and allows for significance testing, recoding of variables, and filtering.
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Web Insights Navigator (WINTM)
Web Insights NavigatorTM (WIN) turns your customers’ feedback into valuable information that will drive revenue, generate more loyal customers, and grab a greater share of the money your customers spend. CMI has helped numerous companies identify how to make more money through better customer experiences and has proven that the value of moving the lowest performing areas of your business to high performers can generate a 25% increase in revenue.
CMI’s WINTM system makes it easy to get the most important research information to key stakeholders at all levels of your organization. The system packages information from a variety of data sources and summarizes information for multiple organizational levels, from company-wide to the individual account level. The interactive format and user-friendly layout give users answers to their most important questions. And if they have a suggestion or question that isn’t being answered, then we have an easy way for you to listen.
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